Branding is the process of using a name, term, sign, symbol, image, design, or a combination of them to identify a company or its products. It is what separates competitors and helps consumers remember a product.
The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer.
Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.
Your brand resides within the hearts and minds of customers, clients, and prospects.
Building a powerful brand that stands out in the minds of your customers is an essential key to success in today’s marketplace. To succeed in branding you must understand the needs and wants of your customers and prospects. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
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