Website analytics helps you track and measure the performance of your marketing efforts, evaluate the effectiveness of the website content and promotions, identify problems in the website production and assess what clicks with your customers. Website analytics can be complex and may involve large datasets with many variables. Small businesses can miss opportunities when analytics are not reviewed regularly.
We help with data analysis and reporting systems (even setting it up from scratch) to exploit the value of internal data that you collect and the external market related data you acquire with accurate, timely and actionable insights.
Our strength lies in providing clients with clear, actionable analysis. Orange Analytics helps businesses with website analytics services to provide analysis & actionable insights on:
- Traffic analysis - Source of traffic, cost of generation of traffic and the quality of the traffic measured by conversion into leads or sales
- Content analysis - Which pages/content are getting the traffic and how they convert, which pages they exit from and potential reasons for exit without desirable action
- Path analysis - the various paths that visitors take through the website
- Bounce analysis - which campaigns or keywords have high bounce rates, possible reasons for such bounces and ways to optimise marketing spend by controlling bounce rates
- Sales funnel and Cart abandonment analysis - profile the sales funnel and discover reasons for abandoning shopping cart
- Product affinity analysis - analyse shopping carts and orders to identify product affinities to develop appropriate cross-sell and up-sell opportunities
- Customer profiling and segmentation to develop better communication strategies and to improve marketing campaigns
- Multivariate analysis to test and identify the impact of different aspects of your website, promotions and campaigns
We help you uncover the valuable insights hidden in your data by systematic quantitative and qualitative analysis to help with business planning and to improve operations efficiency.
Contact us today to find out how our reporting and analysis can help your business.