eCommerce

Now, as far as setting up all those emails, you definitely want to use a provider that does that automatically to make sure that you’re complying with the spam laws. You just don’t want to have people email you and you respond to them. It’s going to be messy and you’re not going to be complying with spam. So I like to use a service called AWeber. That’s a really good one. I think it’s good to start out with that one because when you want more advanced functionality later, it has it all built in.

So, now let’s get in to the five steps of selling with social media. Step 1 is to create a free sample or special gift. OK. Here’s what’s kind of tricky that we’re doing today. We’re really selling just by giving away great free content because something that’s unique about social media, you can’t just like stick a link up to your sales page. You cannot stick a link up to the product page on your e-commerce site and just say, “Buy this”. I actually get those pitches sometimes on Twitter where maybe I’ll ask about a resource for something else.

Okay. Let's move on to number two, which is engaging customers. So number one was attracting customers, meaning you're getting people into your world. So in social media that means they're becoming a fan on Facebook, they're following you on Twitter, they're connecting with you on LinkedIn, they're joining your site, whatever that is for you, that's number one. Number two is to engage the customers and this is where we're really building that whole know, like, and trust, right?

Hello and thank you for being here today. My name is Mohammad Rahighi and what I'm talking about here is the age-old question I have people following me on Twitter, I have people talking to me on Facebook. Now, how do I make money? We're here for business, right? So it's not a popularity contest. We're all here to get more exposure and audience that you've built and convert those people into paying customers.

There is a natural order to the design of a website user experience

There is, in fact, a natural order to the design of a web site’s user experience during initial development. The stages of designing a building web site’s user experience can be like to stages of designing a building a house:

There is a great deal of room for improvement

There is, in fact, a great deal of room for improvement on ecommerce website performance. Let’s take look at some statistics, a good source of ecommerce statistics is a site called www.fireclick.com

With look at these statistics in December of 2013 we view that: